We believe every object carries a story, and every bracelet connects an emotion. Today, we want to set aside ornate language and share with you, through a sincere Q&A, the story of our brand from zero to one. We'll explore the thinking and commitment behind our products, hoping you can feel a different kind of dedication and warmth here.

1. Why did you choose the bracelet "track"?

To be honest, I've never really thought of it as a "track." Just hearing the word "track" brings a strange sense of pressure. It's as if everything people do is a competition. When I was a police officer, they called it the "system track"; later at Alibaba, it became the "big tech company track"; resigning to travel the world became the "quit-your-job-to-travel track"... It seems our lives are always on some predefined racetrack, competing with others. At its core, this is the colonization of life's logic by commercial logic: it creates and reinforces a perpetual sense of anxiety and utilitarianism, implying there's a "standard answer" life path or methodology, while ignoring the diversity, complexity, and uniqueness of personal choice.

But should life really be like this? I don't think so.So, I prefer to say I chose a way of life. And bracelets naturally became an important chapter in this journey of mine.

This story starts after I left Alibaba last year. I spent a year traveling to nearly 50 countries, meeting many interesting people along the way, and we often exchanged gifts. At first, I gave away some cute company cultural and creative mascots, later I picked up handmade trinkets from markets in different countries. But as I kept giving, I always felt something was missing – these things didn't really represent me, or the profound Chinese culture behind me.

Later, I returned to China briefly before heading to the Americas, and I pondered: what should I bring? It needed to be portable, not too expensive, and carry cultural depth. After much thought, I bought many small packets of tea. My foreign friends were happy to receive them, but I gradually noticed two problems: First, once the tea is drunk, it's gone – it can't be preserved as a long-lasting token of friendship. Second, to be honest, many foreign friends don't deeply understand Chinese tea culture – things like variety, origin, brand – they just find it smells nice and tastes good.

It wasn't until I returned to China, felt the fast pace of life, and again contemplated living abroad, that I seriously thought about it once more: What kind of gift should I prepare?

Then, the idea of bracelets emerged.

First, literally, bracelets means a string for the hand, carrying connotations of connection, linking, and bonding. Its implied meaning is about connecting each other, connecting close family and friends. No matter where we are on Earth, it's a gift with strong social attributes. Just imagine, we are thousands of miles apart, yet wearing beads from the same piece of stone – isn't that a wonderful thought?

Secondly, bracelets can truly represent Chinese culture. During my travels, I met friends involved in healing who use crystals as tools for healing and purification. This reminded me that in Chinese culture, everything in the world possesses Wu Xing (Five Element) properties, including stones. Different stones correspond to different elements and can be used to balance a person's energy according to need. So I began researching the properties and meanings of various stones. I discovered that although cultural backgrounds differ, the yearning for beautiful things is universal. A single stone might hold similar positive aspirations in both Eastern Wu Xing theory and Western crystal healing. This in itself is a form of cultural connection.

Furthermore, they are indeed very portable, reasonably priced, and can serve as long-lasting witnesses to emotions. Most importantly, I design and make these bracelets myself – I genuinely love them from the bottom of my heart. Sharing what you love with people around the world is a joyful thing in itself.

When you show your bracelet to a new friend, countless conversations can unfold: Where is this stone from? What does it symbolize? What's the design concept behind it?... You see, isn't the meaning of connection in social interaction precisely about returning to offline, real-life, and starting a genuine, warm conversation?

So, I refuse to enter any 'track'. What I've chosen is a way of life itself, centered around creating and connecting the world through beautiful objects. Life is a vast wilderness, not a racetrack, and I hope Nebula Coast is the first bonfire I've lit in that wilderness.

2. Why did you create the Nebula Coast brand?

Creating a brand first involved some practical considerations. For example, building trust with users through brand development, lowering everyone's decision-making costs. Also, to protect myself, to prevent being simply copied by opportunistic individuals or brands, thus ensuring the sustainable quality, design, and user experience.

But ultimately, the deepest reason is this: what can one insignificant individual leave for the world in the vast flow of history? Even if it's just a tiny cultural value that might outlast my own life, like a small but sincere legacy.

So, why the name "Nebula Coast"? This name also stems from my globe-trotting journey in search of an ideal home.

When I set out, I wondered: where is my favorite place in the world? I wanted to see the lifestyles and attitudes of people there. Halfway through my trip, I already realized that no place is definitively perfect.

But I collected countless moments that made me happy: I loved wandering freely in a pouring rain in Rome, like having fun in a giant open-air museum; I loved sitting idling in Munich's England Garden, watching people river surfing; I saw the dances reflected in Bordeaux's Water Mirror; I basked in the sunshine on Copenhagen's Paper Island. I experienced Moscow's freezing winter with its swirling snow, and I also spent an entire afternoon by Lake Geneva, just watching the swans.

And then, in Barcelona, Santorini, Budva, Suez... and countless coastlines where I waited for and collected countless sunsets. It was these countless fragmented moments that pieced together the image of my dream home. I suddenly understood: the moment is eternity.

Among all these moments, whenever I sat by the sea or looked up at the starry sky, my heart was always the most peaceful, my mind the most clear. Then, a very concrete image emerged in my mind – the convergence of the boundless sea and a star-filled sky.

Nebula Coast – it just came to me. I immediately decided to register the name.

It is, first and foremost, an immensely romantic and magnificent image, representing a sentiment that transcends daily trivialities, pursuing spiritual freedom and beautiful aspirations. It can be about going to a faraway place, chasing a dream, or loving someone.

As if by fate, it also pays homage to the mythical creature Kun from the great Eastern philosopher Zhuangzi – a being that roams freely between the ocean and the cosmos. The name also perfectly blends Eastern and Western wisdom. It exquisitely illustrates the Western philosophical relationship of unity of opposites: the vast, abstract cosmos (Nebula) vs. the specific, solid earth (Coast); the unknown vs. the known; the infinite vs. the boundary; the future vs. the present.

Imagine one day in the future, when humans gaze upon nebulae from other star systems, might their feeling be just like ours today, sitting quietly facing the sea?

Nebula Coast is a name filled with infinite possibilities for imagination. It is the answer to all my journeys and the starting point of all our stories.

3. Why are your bracelets mostly made with 4mm natural stones?

That's an excellent question, and it gets to the very heart of our product philosophy. In China, the mainstream bracelet size tends to be between 6mm and 12mm. Why? Because when people are unsure about what constitutes quality or what truly suits them, it's easy to fall back on the principle of "more is better, bigger is better." Of course, this is also influenced by vendor marketing – larger beads consume more raw material faster, and this cost is ultimately passed on to the consumer.

When I first started designing bracelets, I also used 6mm-12mm natural stones. But I quickly ran into a series of problems.

First, there's the price issue. Natural stones are undoubtedly more expensive the larger they get. A bracelet made with 12mm natural stones can cost dozens of times more than one made from the same material at 4mm. These high prices lead to a second problem – market confusion. The market became flooded with fakes made from glass or resin, masquerading as natural stone. These imitations can look even more perfect in terms of shape, texture, and luster, but they are much lighter and less dense. This often leads consumers seeking genuine natural stone to make purchases that don't match their expectations.

Third, there's practicality in wear. In autumn and winter, when we wear long sleeves, a bulky bracelet worn underneath will create an obvious bulge under the fabric. Worn over the sleeve, it often looks equally awkward. In photos, you'll find an oversized bracelet can "steal the scene." This is especially noticeable for men wearing long-sleeved shirts. I realized that bracelets under 6mm are truly suited for year-round wear. That subtle, peeking-out-from-the-cuff effect actually adds a touch of charm and presence.

Fourth, there's the question of comfort. In many situations, we feel compelled to remove our bracelets – while playing basketball, swimming, showering, or sleeping. Since we are creating Wu Xing bracelets, healing bracelets, we naturally want them to be comfortable enough for all-day wear. Ideally, they should feel "unnoticeable" when you're not consciously thinking about them, like a natural part of you.

Based on all these considerations, we finally settled on a diameter of 4mm for the natural stones. And so, the 4mm bracelet was born – crafted from genuine raw stone, moderately priced, suitable for all seasons, offering 24/7 companionship.

Choosing 4mm not only perfectly solved the problems above but also led to some surprisingly positive discoveries:

•  Universally Flattering: The 4mm bracelet integrates seamlessly with the human wrist, like an incredibly lightweight band, suitable for anyone.
•  Versatile Stacking: The slimmer profile makes them perfect for stacking. You can mix and match multiple bracelets like a styling game, creating a unique look based on your mood and outfit. For this purpose, we specially designed a threaded titanium capsule clasp that allows you to connect different styles of bracelets together like LEGO bricks, without limit, creating more layered looks around your wrist.
•  Multi-Functional: Not only can it be worn elegantly around your wrist, but its slim 4mm profile and flexibility also allow it to be worn as a striking statement necklace. We've tested it – 4mm works best for this purpose.

Beyond the wearing experience, 4mm natural rough stones possess two qualities in the supply chain that are hard for customers to notice but are deeply valued by us:

• The Necessity of Craftsmanship: Because the hole diameter is so small, machines simply cannot do the stringing. The selection, matching, threading, and weaving of every single bead must be done entirely by hand. This is probably one reason many vendors are reluctant to make slender bracelets. But precisely because the market is flooded with industrialized, soulless assembly-line products, we feel this "necessary" craftsmanship adds the warmth and story of handiwork to your unique token.
• The Romance of Traceability: Compared to larger beads, 4mm bracelets allow us to ensure, even in batch production, that 100 bracelets from the same batch all originate from the same parent rock. This becomes increasingly difficult to guarantee as bead size increases; sometimes, even stones of the same material on a single larger bracelet might not come from the same source. This means if you buy multiple pieces for family or close friends at once, you are wearing tokens that are truly "of the same root." No matter the distance between you, you share a connection stemming from the same piece of Earth.

Therefore, we didn't follow the mainstream. Instead, we followed our hearts, choosing to share what we genuinely believe is a "good" product. Because for every customer, it's not just a product; it's a story, a token, a connection worth cherishing.

4. What is the most unique aspect of your bracelet designs?

If I had to pinpoint the most unique aspect, I'd say it's the deep integration of our "design inspiration" and "material selection philosophy." This is most fully realized in our custom bracelet collections.

Our foundational collections are designed around the theory of the Five Elements (Wu Xing), which requires significant research in itself. We need to source natural stones corresponding to each element's attributes. Then, from stones of that elemental category, we further select raw, natural stones that possess powerful energy, profound symbolism, and captivating color gradients. We've even considered sourcing the stones for the five elements from different continents around the world. Finally, we apply design aesthetics to determine the bead shape (e.g., different facets), arrangement (e.g., gradient effects), and accompanying accessories.

Speaking of accessories, our silver pieces are also imbued with unique design language. For instance, within the 'N' of the Nebula Coast inscription on silver details, hides a whale tail. It symbolizes the cycle of life – "a whale fall fosters myriad new lives" – and also pays homage to our brand's spiritual totem, the mythical creature "Kun" from the writings of the ancient philosopher Zhuangzi. The wave-like 'C' corresponds to "Coast." We also incorporate ancient starburst and wave patterns, inspired by motifs found on pottery from 7,800 years ago during the Neolithic period – some of humanity's earliest recorded impressions of stars, clouds, and the sea.

It's fair to say we've infused unique design thinking into nearly every detail we could conceive.

But what truly excites even us are our custom bracelets, particularly our "Masterpiece Painting Series" and "History & Geography Series." We currently have three designs in the painting series, featuring both Western and Eastern masterpieces that I personally deeply admire.

Our design process is like an artistic reinterpretation. For example, facing Wang Ximeng's "Thousands miles of Rivers and Mountains," we first deconstruct the painting's color application, which involves the interplay of the Water and Wood elements – Water nourishes Wood. Then, within those corresponding elemental categories, we seek the natural stones that best express the painting's color palette and mood, so that seeing the bracelet evokes the iconic blue-green landscape. We even consider the artist's legendary life, personality, and geographical context.

We strive to use only four types of stone. Firstly, to ensure elemental unity or correlation, and secondly, to guarantee color harmony without appearing cluttered.In the "Starry Night" bracelet, Moonstone represents the hazy dreamscape under moonlight, Ethiopian Opal corresponds to the warm glow of the moon and stars, Kyanite recreates the deep night sky at the painting's top, and a fourth stone – specially chosen synthetic imitation goldstone (aventurine glass) – captures the magical, twinkling moment of the stars.

In the "Sunset Coast" bracelet, we use Garnet to express the final flames of the sinking sun, also referencing the tradition of Breton fishermen (Ferdinand's place of seclusion) using garnets as talismans.

In the "Only this Azure-Green" bracelet, Lapis Lazuli not only represents the distant azure mountains and sky in the painting but also, through its use as "Imperial Blue" (reserved for ancient Chinese royalty), subtly alludes to the tragic fate of this prodigious young painter, who created the work by imperial command and died under mysterious circumstances shortly after its completion.

For each custom bracelet, we attempt to interpret and express the great work of art across three dimensions: "Form, Meaning, and Essence."

We also created a piece for the "History & Geography Series." To craft a bracelet deeply rooted in Eastern culture, we chose the Qin Dynasty, China's first unified empire, and the Terracotta Army site, a place powerfully representing the Earth and Metal elements – those vivid, life-sized imperial troops and bronze weaponry slumbering underground for two millennia.

We selected Yellow Jade to embody the emperor's spirit, Tiger's Eye to reflect the army's soul, and Egg-Yolk stone as the foundation of the earth. The final material took us a long time to decide; it needed to represent both the splendor of the imperial palaces and the peak craftsmanship of bronze weapons. We considered gold, but it would disrupt the bracelet's overall aesthetic. Finally, we found gold-leaf beads – a modern technique that seals gold leaf within resin. It incorporates the element of gold while harmonizing with the other stones. This resonates beautifully with the terracotta warriors and bronze weapons preserved underground – a testament to the enduring transmission of artisan spirit.

I believe it is these story-driven design inspirations and our near-stubborn dedication to mindful material selection that form the most unique soul of our designs.

Of course, currently, all these designs come from me alone, and inspiration has its limits. I look forward to a future where more partners from around the world, bringing their unique cultures, skills, and stories, can join our collaborative designer community. Let's co-create and weave more diverse wisdom into the works of the future.

5. How to choose or design a bracelet that's right for you?

This is a very practical question. As I mentioned before, factors like the natural material, price, occasion for wearing it, your personal aesthetic, how it complements your style, and the "sense of meaning" it holds for you will all influence your choice. When designing our core collection, we've tried our best to consider these factors, making them versatile and compatible with different tastes.

But if you want a bracelet that's more personalized, or imbued with meaning that is uniquely yours, then I highly recommend co-designing a bracelet that is truly "yours" together with us.

Designing a bracelet that suits you is a highly personal and enjoyable journey. It's far more than just picking an accessory; it's more like a profound conversation with yourself and an expression of your inner world. This process can be roughly divided into three steps:

Step 1: Understand your Wu Xing (Five Element) attributes.
I've shared related knowledge in my blog post From Scratch: Understanding Yin-Yang, the Five Elements and Daoist Wisdom. Metal, Wood, Water, Fire, and Earth are the five fundamental energies believed to constitute everything in the universe, existing in a dynamic relationship of generation and restriction. You can tell me your complete birth date and time, and I can have a look, or you can input the information into an AI for a preliminary analysis. Remember, a more accurate assessment also requires considering the season and climate of your birth.

Step 2: Define the "purpose" or mission you want this bracelet to serve

• To supplement a deficiency: For example, if you lack the Fire element, you could directly choose Fire-element materials like Red Agate or Amethyst.
• To enhance specific aspects of your life: For career, wealth, health, or relationships, you can choose based on the generating cycle. For social connections/relationships (enhance Fire), Red Agate could work; for wealth (Earth generates Metal), Citrine or Clear Quartz might be suitable.
• To balance an excess: If someone has an excessive Fire element, leading to irritability, they could use Water to restrain Fire, choosing Water-element bracelets like Obsidian or Aquamarine to achieve a calming, soothing effect.
• Purely for preference or decoration: Then, "love at first sight" is the top priority. Choosing the bracelet you feel immediately comfortable looking at and happy wearing is more important than anything else. Believe that a joyful mood is itself the best feng shui.

Step 3: Put it into practice.
You can directly share your design inspiration with us. It could be a painting, a place, a story, a person, or a historical period. Then tell us your preferred main color palette, favored materials, wrist circumference, and any desired craftsmanship details.

For example, if you tell me: "I love Scandinavia and want a bracelet with a cool style, but I'd like a touch of the jumping Northern Lights feeling."

Then, we might conceptualize a bracelet like this: using the cool blue-green of Finnish Apatite, paired with the soft glow of Norwegian Moonstone, accentuated with the warm inclusions of Baltic Amber, to gather the energy of Scandinavia's chilly lakes and dancing auroras, creating your very own 'Nordic Secret'.

In short, remember this: The bracelet that is most suitable for you isn't the most expensive or the trendiest one; it's the one that, the moment you see it and put it on, makes you feel, "This is me." The true value of a bracelet lies in every journey it accompanies you on in the future – the places you go together, the scenery you witness, the people you meet. These are the unique meanings you breathe into it.

6. What feelings or experiences do you most hope to convey to customers through your bracelets?

First, I'd like to share a small insight from my travels. When I set off on my round-the-world trip, I brought a lot of things, only to find most of them unused. All along the way, I was discarding things I thought would be useful but indeed never used. Returning from the journey, my pack held only a few, truly essential items.

This is much like our lives – we need to pause from time to time and examine: what things, what matters, which people are truly important in our lives? Time will give us the answer: the objects and people that can accompany us for a lifetime are very few. But we hope to be one of those few.

In an era that prioritizes speed, we want to return to a long-termism reminiscent of "when carriages were slow and mail took months." We believe that what is truly precious can withstand the test of time. We hope that when years have passed and glamour has faded, the bracelet on your wrist remains, and our brand still endures.

We hope this companionship can manifest as four symbolic forces:

A Constant Guardian.
Whether during a busy work break or on a journey filled with the unknown, when your fingers unconsciously brush over the beads, it can offer a sense of grounded calm. It needs no words, yet stays by your side like a silent old friend. It gently reminds you: you are the guardian of your own inner world. The more unpredictable the outside world becomes, the more precious inner steadfastness is. You need not conform to external expectations, only accept and cherish yourself.

• A Life Carver's Chisel.
  It reminds you that you are the sole creator of your life's artwork. The "material" of your life might be a gift of fate, but the final form of the piece depends entirely on your brave, sincere, and patient carving. Take charge of your life, and truly cherish and enjoy each present moment.
• A Mindfulness Bell.
  When you move the beads, adjust the knot, and feel the craftsman's patience and the stone's natural veins, your attention shifts from the chaotic outside world back to your own breath and tactile sensations. This subtle sense of ritual brings you closer to your inner order. It guides you back to the present moment, to awareness of your heart and mind, naturally leading you towards a broader, more serene mental state.
• A Call to Action.
  It softly urges you: don't wait. Start now, from this moment, to live the life you envision. Those untried adventures and experiences could become surprising turning points in your life – expansions of your personal boundaries and breakthroughs in your inherent perceptions. Trust me, the most brilliant chapters of life are often unplanned.

Ultimately, what we hope to convey through these bracelets is a sense of "companionship filtered by time." May it, in the luggage of your life's journey, become that one thing you ultimately keep – the thing that truly matters.

7. What personal belief or experience led you to this 'Long-termism' path? Tell us about you and your team.

To be honest, it all started very simply, just to solve the small need of "what gift to bring" during my travels. Then, like a snowball, it grew step by step to where we are today.

On the Present: A Team of One
Establishing the company, registering the brand, designing the bracelets, sorting out the supply chain, arranging cross-border logistics, building the independent website... even editing every single image, writing every product description and blog post, crafting every bracelet, replying to every customer message... is all done solely by me.

I did consider finding the right partners or outsourcing some aspects to professional teams. But the reality is, most people prefer to wait and see, often overestimating their willingness to start from scratch; they hope you'll pave the entire way before they're willing to hop on board. We must admit that the vast majority are unwilling to accompany you from 0 to 1. Along the way, you might even hear some criticism, ridicule, and sarcasm. But none of this stops me from moving forward. Instead, it pushes me to focus more clearly on the most core tasks, to first achieve a "Minimum Viable Product" (MVP).

Take building the independent site, for instance. I initially thought about hiring a professional firm, but after reviewing their proposals, I found that even their premium versions couldn't meet my standards, and much of the content still ultimately needed my input or approval. I realized that if I wanted to uphold my high standards, I had to do this myself. I'd rather go slower, but never compromise.

This "stubbornness" is the initial soul I want to impart to this brand.

So, I chose to do it myself, learning by doing. Laozi said, "The difficult tasks of the world must be handled through the easy ones; the great tasks of the world must be handled through the small ones." So, start with the simplest, smallest things. Sometimes I feel the world is just one giant makeshift stage. But as a founder, if you've been hands-on with every single part of the process, then no one can pull the wool over your eyes. I'm coming to believe that entrepreneurship isn't necessarily about pursuing worldly success, but rather about the 'experience' of wholehearted dedication, and a calm mindset willing to face any failure or setback.

On the Past: The Unifying Thread
While it might seem like I'm doing many unrelated tasks, I find it surprisingly manageable and often enter a state of 'flow.' This probably ties back to my personal history:

• The website design, image editing, bracelet design, and copywriting/blogging test aesthetic and writing skills, closely linked to my university and work experience in communications, plus my passion for travel and reading.
• The insight and logic needed for copy, brand strategy planning, and clear objective breakdowns are directly connected to the meticulous observation, rigorous logic, and innovative problem-solving skills honed during my years as a police detective.
• My ability to see things from a customer's perspective, solve problems, and my business acumen and social skills benefit from my experience in corporate-government cooperation at the internet company and my outgoing nature.

So you see, in this journey from 0 to 1, all my past work experience, life insights, and core talents have been fully utilized. I feel I've gradually found my calling – the more I do, the happier I become. This is probably what psychologists call the 'flow state,' a feeling of happiness. I've also touched on this in my blog When We Talk about Happiness, the Sages Have Already Drawn the Map – feel free to read it if you're interested.

Therefore, behind my seemingly unrelated identity jumps – athlete, criminal police, CEO, consultant, designer, global dweller – there has always been a unifying thread only I fully understand: Don't fool yourself. Follow your heart. Find your true self.

On the Future: Waiting for Fellow Guardians
My ideal core team isn't large, but it must consist of 'Guardians' who resonate with this original intention. We need fellow travelers who believe that 'slow is fast,' who gather because of shared beliefs, and are willing to spend time honing a single object, a brand, a life journey. We would cherish this small, beautiful efficiency and tacit understanding, knowing that every person in the team is indispensable.

I look forward to our small future team including like-minded brand ambassadors spread across the globe, passionate and responsible social media operators, 'treasure hunters' obsessed with sourcing natural materials worldwide, artisans devoted to studying and reviving ancient global techniques, and partners responsible for integrating modern aesthetics into our designs... We firmly believe that creating an object meant to accompany you for years requires precisely time, patience, and focus. And this is exactly what a small, warm team excels at. We are striving to become a 'slow company,' a 'good company.' Only then can the initial promise remain warm and moving when the brand reaches its tenth, twentieth year.

I firmly believe that great things originate from obsessive individuals and grow within small, like-minded communities. I can take my time, but I must be worthy of the trust of every single customer now, and also worthy of that future 'us' – the ones who will, without hesitation, choose to join me.

8. What does the future look like for Nebula Coast? And what would you like to say to your very first customer?

In my vision, Nebula Coast's future is not a vast commercial empire, but more like a lighthouse connecting hearts and the world, a "Life Aesthetics Community" where like-minded souls can resonate.

It will grow across three layers:

First, for every wearer, it's more than a product; it's a "creation." What we sell isn't a cold piece of jewelry, but a "philosophy of serene depth" and a "spirit of self-exploration." We believe that "craftsmanship is sincerity" – the sincere intent invested in handmaking, we hope you can feel it.

Secondly, on a broader cultural level, I hope it becomes a "cultural connector." The bracelet is a beautiful starting point and medium. What it truly carries is the possibility of gathering life wisdom from diverse cultures to co-create an ideal life with you. In the future, through genuine sharing like micro lifestyle movements, small cultural salons, life experiment blogs, and crossover collaborations, we hope to inspire more cross-cultural wisdom, resonance, and co-creation. It is a soft bridge connecting East and West, the traditional and the contemporary.

And at the very core, it's always about human connection. I dream of building a warm community, a warm collective countering the indifference of the digital age, letting the bracelet be everyone's "key back to genuine, real-world social interaction." This embodies our core belief – "Connection Over Possession" – objects may age, but the bonds and stories they facilitate become more precious with time, just like the friendships I've forged with people around the world on my journey. This connection will exist as an online spiritual home, allowing scattered souls to converse deeply; and it will also manifest as future physical Nebula Coast outposts around the world, allowing online resonance to finally culminate in warm, offline encounters. What we ultimately hope to offer is precisely this sense of certainty and warmth – the assurance that "I'm not alone on this path."

The foundation for all this is our other core value – Long-termism. We are willing to spend a lifetime slowly polishing a "small and beautiful" brand beloved by a specific circle. Between "quick profits" and "brand ethos," between "increasing margins" and "upholding material standards," we will unhesitatingly and consistently choose the latter.

I believe this world needs some brands that stubbornly guard those seemingly "inefficient" beauties. We are willing to be such a brand. Like a candle lit in the bitter cold, it cannot melt all the ice and snow, but it can illuminate a small space, warm those gathered around it, and signal the presence of light and freedom.

So, in summary, Nebula Coast's future is a realm of warmth and spirit that begins with exquisite bracelets but ultimately transcends the physical. We gather through beautiful objects and journey together through shared belief.

Finally, I want to say to the very first customer who picked up a Nebula Coast bracelet:
You are the witness to our brand's journey from 0 to 1, a milestone symbol. Mentioning you reinforces the brand's original heart and its growth. We want every customer to feel they are part of this warm brand story, not just a cold sales number. We cherish every customer, just as we cherish the "first." Your trust is the most precious starting point for this endeavor of ours. Thank you for choosing to walk with us when everything was just beginning.